A Board-Approved Strategic Plan Beginning Now Through 2028
Pacific Chorale, a GRAMMY® Award-winning ensemble and one of the nation’s premier professional choruses, is embarking on a strategic transformation to secure our future and deepen our impact across Orange County. For nearly 60 years, Pacific Chorale has enriched our community through world-class music, nurturing young talent, and promoting diverse cultural expression.
As we approach our 60th Anniversary Season, we’re stepping forward with renewed clarity — anchored by a refreshed Mission, Vision, and Pillars that will guide our work in the years ahead.
MISSION
Pacific Chorale uplifts the human spirit through exceptional choral artistry, unifying connections across Southern California communities, and cultivates learning through artistic expression across every stage of life.
VISION
Pacific Chorale seeks to create a lasting resonance across generations — establishing itself as a defining voice in the arts where singers, audiences, and supporters experience the transformative power of choral music.
CORE VALUES
These values shape how we create, how we lead, and how we show up for our singers, audiences, students, and partners.
We pursue the highest artistic standards and compelling musical storytelling — honoring choral traditions while embracing new works, fresh perspectives, and collaboration.
We cultivate learning through artistic expression at every stage of life — creating pathways for students, families, singers, and lifelong learners to experience the joy and discipline of choral music.
We strengthen belonging through shared musical experiences — building bridges across communities and creating spaces where more people can see themselves, feel welcome, and connect through song.
Strategic Plan goals (beginning now through 2028)
The Strategic Plan provides a clear framework for Pacific Chorale’s next era — strengthening artistic excellence, expanding learning and engagement, and deepening community connection through choral music.
Three areas of focus and key goals emerge from this vision:
- Advance exceptional artistry through ambitious performance experiences, collaboration, and innovation
- Expand learning and engagement so more people can access choral music and artistic growth at every stage of life
- Deepen community connectivity by strengthening belonging, visibility, and meaningful partnerships across our region
Foundational support: the PC@60 Sustainability Plan
To support the Strategic Plan, Pacific Chorale is implementing the PC@60 Sustainability Plan as foundational support — a comprehensive approach to strengthen long-term financial stability and modernize operations while sustaining and growing our artistic and educational work.
A key component of the Sustainability Plan is a goal of $1.2 million in special philanthropic support over three years to provide strategic growth funding while revenue strategies and operational improvements take full effect.
How you can be part of what’s next
Whether you join us in the concert hall, in the classroom, or through philanthropic support, you are part of the resonance we’re building across generations.
• Attend a Concert (/concerts)
• Become a Member of the PC@60 Society (/pc60society)
• Join Our Email List